Our impetus in exploring the Chef Wan brand of restaurants, founded by the famous celebrity chef in Malaysia, was the question of how we could portray the experience of dining in story format.
In the initial development of the visual and copy direction for each brand, we had to ensure a clear demarcation between the two, and yet a similar tone of voice that is friendly, warm and welcoming.
Hailing from Melaka and having an illustrious career and arguably the most fame of any Malaysian chef to date, Chef Wan's brand is all at once colourful, flashy and extravagant yet down-to-earth.
Warm and inviting, the idea of hospitality plus the undeniable passion for food were the main features we took as inspiration. This was what we put into all of our photography, designs and copywriting for the famous brand.
Creating an appetising shot is half the picture; we then have to craft the story for each social media post. We list out every post a month ahead of time to be photographed and schedule them for upload.
Shooting and preparing for Cafe Chef Wan and De.Wan's food photography for social media and other materials is a detailed and meticulous process. Different photoshoot sessions for each season's menu are organised including videos for interviews, cooking shots and more.
We obsess over the perfect shot for each dish and in capturing the fun and flair of Chef Wan. With each frame and angle, we push the boundaries of innovative food photography.
The crowds went wild for our Curry Puff Malaysia Day campaign, making news headlines.
In developing our Facebook and Instagram posts, one finds inspiration for the decor coming from Chef Wan's travels, as his cafes are a travelogue of his time spent collecting recipes around the globe.
Finding the right thematic elements in each story we shoot for is a craft that combines our imaginative flair with the technical knowhow in photography and design.
Our crew of talented photographers and designers ready the scene for a Chef Wan food shot.
We obsess over the perfect shot for each dish and in capturing the fun and flair of Chef Wan. With each frame and angle, we push the boundaries of innovative food photography.
