Inspiring the Art of Giving

In this case study, we conceptualised and developed materials including brochures, backdrops and setups, as a major sponsor for a charity event; Art for Charity in support of the Lung Foundation of Malaysia (LFM).

The challenge

Getting the event organised was the start of our intended objective; to create a charity auction of art pieces from our donors and contributors featuring the works of Malaysian artists to raise funds for the LFM.

The solution

The event had to cater to the guests and function as an awareness campaign for the Lung Foundation of Malaysia and raise donations as well as sell artworks from local talents to fund the LFM's activities including buying portable breathing apparatus for their young patients.

A Plead for Generosity

We developed visuals, designs and the logo for the charity event with the young patients who would benefit from the donations in mind. Many of the Lung Foundation's recipients are children born with congenital breathing defects who require specialised breathing apparatus.

The Choice of Charity

Our aim was to provide event-goers a sense of freedom in how they donate, whether it's by purchasing artwork worth thousands of ringgit, making donations or even buying small souvenirs and keychains.

AnyMeta’s crew celebrates the success of the event with an acknowledgement from the Lung Foundation of Malaysia.

What we did


Brand Strategy
Content Strategy
Brand Architecture


Identity Design


Website Design