JoyRia Beauty

JoyRia, a brand
synonymous with fragrances for ladies, sought to elevate its online presence.

To mirror the elegance encapsulated in its signature scents, our collaboration aimed not only to showcase the diverse range of fragrances but also to cultivate an online community that shared in the joyous experience of Joy.Ria.

By weaving together visual allure and engaging storytelling, our social media strategy sought to make Joy.Ria a prominent presence in the competitive world of fragrance marketing.

Understanding that the language of fragrance is best expressed through visuals and emotions, our team curated a series of visually captivating posts that brought each fragrance to life.

From evocative imagery that captured the essence of the scents to carefully crafted captions that conveyed the emotions they inspired, every post on Joy.Ria's social media platforms was designed to be a sensory experience.

To enrich the brand narrative, we introduced fragrance journeys. Each fragrance was presented as a chapter in a larger story, allowing followers to embark on a sensory voyage with Joy.Ria.

Through carefully curated content, we explored the inspirations behind each fragrance, the emotions they were crafted to evoke, and the occasions they were designed to enhance. This storytelling approach added depth to the brand, positioning Joy.Ria as more than a product but as a companion in the journey of life.

The fragrance journeys have resonated with followers

The impact of our social media strategy for Joy.Ria has been evident in heightened engagement metrics, an expanding online community, and increased brand visibility.

What we did


Brand Strategy
Content Strategy


Identity Design
UI Design


UX Conceptualization
Information Architecture
Web Design
Art Direction