Digital Marketing General

E-commerce Marketing
E-commerce Marketing

Do you own an online business?

An online market is a busy place, and it is ever-growing in popularity. E-commerce marketing is a great way for stores and organizations to tap into that growing power, creating advertisements that guide consumers to an ecommerce website.

We can leverage digital content, social media platforms, search engines, and email campaigns to attract visitors and promote purchases online. E-stores must utilize all of the above digital channels to advertise all of its products and grow the business. Channelizing on different platforms will open the consumer up to a new world of purchase opportunities and will help them become familiar with your particular brand in the meantime. All in all, ecommerce website marketing is often seen as a win-win situation.

E-commerce websites are profoundly visual, therefore we must leverage your social media platforms to steer attention and traffic to their online stores. The business people have to show off the product after all the success on social media depends on the use of imagination to steer attention and traffic to the online shops. It is one kind of the practice of driving top-of-funnel traffic to convert into sales and customers.

Frequently asked questions . . .

One of the top reasons why businesses gravitate towards e-commerce is because it provides a wider reach than a physical location. Thanks to this digital innovation, people can shop online from just about anywhere while businesses get to reduce operational costs and generate more revenue.
The COVID-19 global e-commerce surge was initially born out of necessity. Online shopping provided a practical alternative as retail locations closed and people stayed in to avoid the virus. In fact, global e-commerce rose from 15% of total retail sales in 2019 to 21% in 2021. It now sits at an estimated 22% of sales.
Singapore is leading the list, followed by China, Korea and Malaysia. Malaysia is still ranked 30th in the world but is catching up fast.