Professional photography, so important!
67% of consumers consider clear, detailed images to be very important and carry even more weight than the product information, full description, and customer ratings.
Professional Photography is the art, science, and practice of creating professional quality images. In today's times, most professional quality images are captured and processed digitally, through a professional digital camera.
If a picture speaks a thousand words, a photo of your business's products or services may speak volumes about your business. First impressions do matter. And the photos that your business shares with the world, whether professional or amateur, reflects on the professionalism and credibility of your business to your potential customers. Without professional quality photos that can grab your viewer's attention and interest, and reveal the best qualities of your products or services, you may have lost a potential sale before you even make your pitch. Bottom line: Professional photography helps you sell more.
There is a direct link between using professional high-quality images in your business, and the growth of your sales. By having professional quality photos of your products or services, you are better able to bring out the best qualities and features of your products or services and convey that to your potential customers. And the more your potential customers are able to clearly see the quality or benefits of your products or services, the more likely they will be to buy your products or services, and become actual customers.
The difference between professional photography and amateur photography is in the details. Details do matter. Whether you're a restaurant that needs to capture the unique taste of a delicious juicy sizzling steak, or a jewelry shop that wants to show the fine quality and craftsmanship of your diamond rings, or a beauty salon that wants to clearly display the variety of vibrant nail colors available – details do matter and being able to capture the details of your products and services through professional high-quality images helps your business to convey the quality and value of your products and services to your customers, and shows them how you stand apart from your competition.