Activation Events

Virtual Events
Virtual Events

We host all your virtual events in 2022/2023

The value of face-to-face interaction will never go away, but there are times when going virtual is a necessary part of your event program.

How do you turn a multi-day conference, filled with networking opportunities, educational sessions, and the attendee insights they generate into virtual events?

Webinars. Webinars typically last somewhere from 45 to 80 minutes. Holding webinars virtually allows attendees from around the world to join in and listen as one or more speakers present the content. Companies can charge attendees to join webinars using online payment services or can be offered for free. Webinars typically use video conferencing tools that allow Q&A, the ability to present live or a pre-recorded video, and be offered as on-demand after the fact. Due to their one-off educational nature, webinars have thrived with 100% virtual attendance.

Virtual Conferences. Much like in-person conferences, virtual conferences are built around a live, complex agenda that includes keynotes, sessions, breakouts, and more. Virtual conferences include multi-session content and can involve community engagement tools. While not as effective in terms of lead capture and networking as an in-person event, virtual conferences allow attendees to view keynotes in real-time, build their own agenda from relevant, on-demand content, and interact with other attendees.

Internal Hybid Events. These are town halls, sales kick-offs, companywide events, trainings, department meetings, and more. For organizations that span countries, even continents, internal hybrid events are used to share a message to the entire company when employees are not all gathered in the same place. While it would be great to fly every employee to your organization's headquarters, it would be incredibly costly, and the scheduling required would be time-consuming. The next best option is to host events that are part in-person, part virtual.

External Hybrid Events. These events are held for those outside of your organization. They can be user conferences or industry conferences. These events require higher levels of video production so that virtual attendees are provided a similar quality to in-person attendees. These events allow attendees who are unable to travel to the event to participate and learn. It is challenging to provide the same value at external hybrid events, as in-person attendees are able to network more freely and engage easily with content than those attending virtually.

Frequently asked questions . . .

A virtual event is successful when you achieve your pre-determined success metrics and when your team is able to build meaningful relationships that directly benefit your business in some way.
This may come as a surprise to some of you, but the best time to have a webinar is just before and after the lunch hour. Yes, 10 am to 11 am and 1 pm to 2 pm are the best times to do a webinar. But remember to leave out the lunch hour at noon alone when planning the webinar.
Our data shows your virtual event should last between 2 – 4 hours, but anything up to a 5 hour duration can work well for engagement. A pitfall to avoid here is assuming you can run a Virtual Event over a full day like many physical events.