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Successful content depends on these three keys, no matter the niche or industry.

If your content falls short in any of these areas, you’ve identified your first problem.

Key 1: Give The Readers What They Want

Focus on the reader, and the search engines will focus on you.

You’ve heard it time and time again in recent years: “Satisfy the search intent.”

The good thing is – there’s nothing complicated about it.

All you need to do is give the reader what they want, and need:

  • If your prospects want a review of a product, then give them a detailed review of the product.
  • If they want an answer to a question, give them the answer to that question as fast as possible.

Key 2: Implement E-A-T

E-A-T stands for “Expertise, Authoritativeness, and Trustworthiness.” It’s the ultimate summary for the perfect article.

You can create this experience for your readers by publishing well-researched content that is backed by data, unique insights, and information that’s not easily accessible.

Aside from this concept being strongly valued by Google, it just makes sense.

Put yourself in the reader’s shoes.

When you need help with something:

  • Wouldn’t you rather read content from someone who knows what they are talking about?
  • Wouldn’t you like information from someone with authority and high credibility?
  • Wouldn’t you stay away from someone that just regurgitates existing information on the internet?

That’s what Google wants from your new site, and that’s what E-A-T is all about. 

Key 3: Create Something New

What makes your content different from everything else on the internet?

To get placed on page 1 of Google, you just need to publish something better than the top 10 results on Google.

There’s one way to achieve this: implement keys one and two.

To really ramp up your content, here are a few more things you can implement to make your site more valuable:

  • Complementary videos.
  • Unique graphics and infographics.
  • Podcast features.
  • Interviews.
  • Case studies.
  • Audio.

Once you have an understanding of these three keys, the rest comes naturally.